Global spend on gaming to reach $112.2 billion by 2015, at a CAGR 10.8%

Source: Gartner
Worldwide spend on gaming to reach $74.4 billion in 2011...
·        Global spending on gaming ecosystem is likely to touch $74.4 billion by 2011, an increase of 10.4% over 2010
·        Robust consumer demand for gaming would result in overall gaming spend to rise at an CAGR of 10.8% during 2011-2015 to reach $112.2 billion
·        Emergence of newer platforms such as social networking gaming and mobile gaming are likely to be key growth drivers for the industry

Online gaming is expected to grow at 24.2% during 2011-2015….
·        During 2011, gaming software would continue to remain largest segment in gaming ecosystem with 60% market share followed by hardware (24%) and online gaming (16%)
·        By 2015, online gaming would expand its market share to 25% mainly due to decline in share of software gaming to 50% while hardware segment would continue to have 25% market share
·        Revenue model for gaming industry is expected to experience strategic shift from subscription based to ‘freemium’ model
·        In freemium model, games are offered at the free of cost to customers while revenue is generated primarily from advertising (both in-game advertising and display advertising) and in-game microtransactions

No comments:

Post a Comment