Andhra Pradesh (A.P.) Wireless Telecom Market 2012

Source: TRAI

Andhra Pradesh (A.P.) is 3^rd largest wireless telecom market in India …

·         Mobile subscriber base of Andhra Pradesh (A.P.) increased by 10.14% during FY2012 to reach 66.8 million

·         Active wireless subscriber base in A.P. is 77.57% resulting in 51.8 million active mobile users

·         Active subscriber base in A.P. increased by 16.47% during FY2012 compared with national average of 19.00%

·         By March 2012, A.P. is 3rd largest wireless telecom market in India accounting for 7.59% of total active subscriber base

·         By March 2012, Andhra Pradesh (A.P.) registered 3,986,429 Mobile Number Portability (MNP) requests, resulting into churn rate of 5.97%  

Bharti Airtel dominates fragmented market with 33.5% share ….

·         Andhra Pradesh mobile market is dominated by national leader, Bharti Airtel with 33.5% share of active subscriber base

·         Idea holds No.2 spot with 18.0% trails market leader by significant margin

·         BSNL displaced Reliance to grab 3^rd position with 12.8% market share while Reliance has 10.5% of active subscriber base in A.P.

·         Market leader, Airtel which has 27.4% share in terms of total subscriber base benefits from 94.9% active subscribers

·         Reliance with only 57.5% of active subscribers loosing considerably compared with its peers

·         Top 5 players accounts for 84.2% of A.P.’s active mobile subscriber base