Assam Wireless Telecom Market 2012

Source: TRAI
Assam has one of highest percentage of active mobile subscriber base in India…
·         Mobile subscriber base of Assam increased by 21.74% during FY2012 to reach 14.2million
·         Active wireless subscriber base in Assam is 82.40% resulting in 11.7million active mobile users
·         Active subscriber base in Assam increased by 28.31% during FY2012 compared with national average of 19.00%
·         Assam has highest percentage of active subscribers behind J&K
·         By March 2012, Assam is 19th largest wireless telecom market in India accounting for 1.71% of total active subscriber base
·         By March 2012, Assam registered 116,593 Mobile Number Portability (MNP) requests, resulting into churn rate of 0.82% which is one of the lowest in India 

Airtel gains advantage over Aircel with 30.6% market share….
·         In Assam wireless telecom market, Aircel has 26.1% share in terms of total subscriber base followed by Bharti (25.9%), Reliance (20.3%), Vodafone (15.1%) and BSNL (8.9%)
·         However, Bharti has 97.4% active subscribers compared with 79.0% for Aircel
·         As a result, Bharti (30.6%) edges past Aircel (25.0%) to grab top spot in Assam in terms of active mobile subscriber market share
·         Reliance holds on to its No.3 position followed by Vodafone and BSNL
·         Top 5 players accounts for 96.3% of Assam’s active mobile subscriber base indicating dominance of top players
Assam Wireless Telecom Market 2012 Assam Wireless Telecom Market 2012 Reviewed by Boneless Research on 14.5.12 Rating: 5

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