Bihar Wireless Telecom Market 2012

Source: TRAI
Bihar is the 5th largest mobile telecom market in India…
·    Mobile subscriber base of Bihar increased by 18.56% during FY2012 to reach 63.5million
·    Active wireless subscriber base in Bihar is 72.91% resulting in 46.3million active mobile users
·    Active subscriber base in Bihar increased by 19.71% during FY2012 compared with national average of 19.00%
·    By March 2012, Bihar is 5th largest wireless telecom market in India accounting for 6.78% of total active subscriber base
·    By March 2012, Bihar registered 849,407 Mobile Number Portability (MNP) requests, resulting into churn rate of 1.34% which is one of the lowest in India 

Bharti Airtel holds commanding position with 36.2% market share ….
·    In Bihar wireless telecom market, Airtel leads with 27.5% share in terms of total subscriber base followed by Reliance (15.1%), BSNL (9.7%), Vodafone (9.5%) and Idea (9.0%)
·    Bharti extends market share in terms of active subscriber base as 96.1% of its mobile subscribers are active
·    As a result, Airtel leads Bihar wireless market with 36.2% share followed by Reliance (15.3%) and Vodafone (13.0%)
·    Airtel’s dominance is such that the gap between market shares of top 2 players (Bharti and Reliance) is 20.9%
·    Notably, BSNL which has just 35.3% active mobile users ranks 7th with meager 4.7% market share which should ring warning bells for the company
·    Top 5 players accounts for 81.8% of Bihar’s active mobile subscriber base indicating strong competition from other smaller players

Note: Bihar telecom circle includes Bihar and Jharkhand
Bihar Wireless Telecom Market 2012 Bihar Wireless Telecom Market 2012 Reviewed by Boneless Research on 14.5.12 Rating: 5

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