Haryana Wireless Telecom Market 2012

Source: TRAI
Slower growth and higher churn makes Haryana one of most challenging market in India …
·         Mobile subscriber base of Haryana increased by 10.64% during FY2012 to reach 22.56million
·         Active wireless subscriber base in Haryana is  71.38% resulting in 16.10million active mobile users
·         Active subscriber base in Haryana increased by 14.14% during FY2012 compared with national average of 19.00%. This is 3rd slowest growth rate in India
·         By March 2012, Haryana is 18th largest wireless telecom market in India accounting for 2.36% of total active subscriber base
·         By March 2012, Haryana registered 1,823,692 Mobile Number Portability (MNP) requests, resulting into churn rate of 8.08% which is second highest in India 

Vodafone enjoys dominant position with 26.0% market share ….
·         In Haryana wireless telecom market, Vodafone leads with 19.7% share in terms of total subscriber base followed by Reliance (18.9%), Idea (16.7%), BSNL (13.3%) and Tata (12.8%)
·         Vodafone extends market share in terms of active subscriber base as 93.9% of its mobile subscribers are active compared with 61.6% for Reliance
·         Idea and Bharti also benefits with 90.4% and 93.2% active subscribers, respectively
·         In terms of active subscriber base, Vodafone has 26.0% market share followed by Idea (21.2%), and Reliance (16.3%)
·         National leader Bharti Airtel is laggard in Haryana with just 14.1% share of active users at 4th position
·         Top 5 players accounts for 88.5% of Haryana’s active mobile subscriber base

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