Kerala Wireless Telecom Market 2012

Source: TRAI
Kerala is one of slowest growing market with high proportion of MNP requests …
·         Mobile subscriber base of Kerala increased by 8.47% during FY2012 to reach 34.01 million, 3rd slowest in the country
·         Active wireless subscriber base in Kerala is  72.67% resulting in 24.72 million active mobile users
·         Active subscriber base in Kerala increased by 14.15% during FY2012 compared with national average of 19.00%, 4th slowest growing wireless telecom circle
·         By March 2012, Kerala is 13th largest wireless telecom market in India accounting for 3.62% of total active subscriber base
·         By March 2012, Kerala registered 2,066,487 Mobile Number Portability (MNP) requests, resulting into churn rate of 6.08% which is one of the highest in India

 “Idea” continues to be an undisputed leader in Kerala wireless market….
·         Idea leads the market with 21.9% of total mobile subscriber share in Kerala followed by BSNL (20.9%) and Vodafone (17.2%)
·         Idea extends market share in terms of active subscriber base as 95.1% of its mobile subscribers are active compared with 83.5% for Vodafone and 64.4% for BSNL
·         In terms of active subscriber base, Idea has 28.6% market share followed by Vodafone (19.8%) and BSNL (18.5%)
·         Notably, Bharti Airtel which leads the overall national market is at poor 4th position in Kerala with just 12.2% share of active mobile users
·         Top 5 players accounts for 89.0% of Kerala’s active mobile subscriber base 

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