North East Wireless Telecom Market 2012

Source: TRAI
Note: North East telecom circle include Sikkim, Arunachal Pradesh, Nagaland, Manipur, Mizoram, Tripura and Meghalaya
North East is one of fastest growing market with very low churn among users…
·         Mobile subscriber base of North East increased by 18.56% during FY2012 to reach 8.52 million. North East is the 4th fastest growing market in India in terms of total wireless subscribers addition
·         Active wireless subscriber base in North East is 76.24% resulting in 6.49 million active mobile users
·         Active subscriber base in North East increased by 22.32% during FY2012 compared with national average of 19.00%
·         By March 2012, North East is 20th largest wireless telecom market in India accounting for 0.95% of total active subscriber base
·         By March 2012, North East registered 41,607 Mobile Number Portability (MNP) requests, resulting into churn rate of 0.49%, second lowest in India

Bharti Airtel dominates with 33.9% market share…
·         In North East wireless telecom market, Aircel leads with 28.4% share in terms of total subscriber base followed by Bharti Airtel (26.7%), BSNL (19.0%), Reliance (11.5%) and Vodafone (10.7%)
·         However, Bharti has 96.7% of active subscribers compared with 69.4% for Aircel
·         Consequently, Bharti Airtel tops with 33.9% share followed by Aircel (25.9%) and BSNL (15.3%)
·         Reliance also suffers from lower proportion of active users at 59.6% compared with 86.0% for Vodafone. As a result, conceding 4th position to Vodafone
·         Top 5 players accounts for 96.2% of North East’s active mobile subscriber base

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