Odisha Wireless Telecom Market 2012

Source: TRAI
Odisha is the fastest growing market in India in terms of active mobile users…
·         Mobile subscriber base of Odisha increased by 18.75% during FY2012 to reach 26.62 million. Odisha is the 2nd fastest growing market in India in terms of total wireless subscribers addition
·         Active wireless subscriber base in Odisha is 68.76% resulting in 18.30 million active mobile users
·         Active subscriber base in Odisha increased by 28.47% during FY2012 compared with national average of 19.00%, highest in India
·         By March 2012, Odisha is16th largest wireless telecom market in India accounting for 2.68% of total active subscriber base, gain from 17th position a year ago
·         By March 2012, Odisha registered 863,077 Mobile Number Portability (MNP) requests, resulting into churn rate of 3.24%

Bharti Airtel holds commanding lead with 32.7% market share ….
·         In Odisha wireless telecom market, Bharti leads with 23.8% share in terms of total subscriber base followed by Reliance (17.3%), BSNL (16.7%), Aircel (10.9%) and Vodafone (9.6%)
·         Airtel extends market share in terms of active subscriber base as 94.7% of its mobile subscribers are active compared with 57.9% for BSNL and 63.1% for Reliance
·         In terms of active subscriber base, Bharti has 32.7% market share followed by Reliance (15.9%) and BSNL (14.1%)
·         Airtel’s dominance is such that the gap between market shares of top 2 players (Bharti and Reliance) is 16.8%
·         Vodafone with 87.1% active users compared with 51.4% for Aircel grabs 4th position
·         Top 5 players accounts for 83.1% of Orissa’s active mobile subscriber base

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