Tamil Nadu (TN) Wireless Telecom Market 2012

Source: TRAI
One of slowest growing market with one of lowest proportion of active users …
·         Mobile subscriber base of Tamil Nadu increased by 11.55% during FY2012 to reach 77.68 million. In term of total subscriber base, Tamil Nadu ranks first in Indian wireless telecom market
·         Active wireless subscriber base in Tamil Nadu is 65.14% resulting in 50.60 million active mobile users. Tamil Nadu has second lowest proportion active mobile users in the country
·         Active subscriber base in Tamil Nadu increased by 13.54% during FY2012 compared with national average of 19.00%, 2nd lowest in India
·         By March 2012, Tamil Nadu is 4th largest wireless telecom market in India accounting for 7.41% of total active subscriber base, slipped from 3rd position a year earlier
·         By March 2012, Tamil Nadu registered 2,458,855 Mobile Number Portability (MNP) requests, resulting into churn rate of 3.17%

Bharti Airtel leads Tamil Nadu wireless market 24.9% share….
·         In terms of total subscriber base Aircel leads with market share of 27.9% followed by Bharti Airtel (17.2%), Vodafone (15.9%), BSNL (12.5%) and Reliance (11.3%)
·         However, on active subscriber scale, Bharti pips Aircel to become clear leader with 24.9%. Airtel has 94.1% active subscribers compared with Aircel (53.3%)
·         Vodafone is closely behind at 3rd position with 21.6% share driven by 88.9% active users
·         Notably, Idea which relatively new entrant has just 2.8% share of active subscribers in Tamil Nadu. Looking at the way Idea is progressing in rest of the country, Tamil Nadu could witness strong competition in coming days
·         Top 5 players accounts for 87.5% of Tamil Nadu’s active mobile subscriber base

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