Uttar Pradesh (U.P.) East Wireless Telecom Market 2012

Source: TRAI
U.P. (East) displaced Maharashtra to become No. 1 mobile telecom market in India …
·         Mobile subscriber base of U.P. (East) increased by 17.89% during FY2012 to reach 75.07 million. In term of total subscriber base, U.P. (East) ranks second in Indian wireless telecom market
·         Active wireless subscriber base in U.P. (East) is 76.11% resulting in 57.14 million active mobile users
·         Active subscriber base in U.P. (East) increased by 23.58% during FY2012 compared with national average of 19.00%, 5th fastest in India
·         By March 2012, U.P. (East) is No. 1 wireless telecom market in India accounting for 8.37% of total active subscriber base, climbed up from 2nd position in FY2011
·         By March 2012, U.P. (East) registered 2,348,832 Mobile Number Portability (MNP) requests, resulting into churn rate of 3.13%

Bharti Airtel leads close battle against Vodafone with 24.7% market share ….
·         In U.P. (East) wireless telecom market, Vodafone leads with 19.9% share in terms of total subscriber base followed by Airtel (19.6%), Reliance (17.1%), BSNL (13.5%) and Idea (10.2%)
·         However, 96.0% of Airtel’s mobile subscribers are active compared with 67.6% for Reliance and 92.2% for Vodafone
·         As a result, in terms of active subscriber base, Bharti leads with 24.7% market share followed by Vodafone (24.1%) and Reliance (15.2%)
·         Top 5 players accounts for 84.1% of U.P. East’s active mobile subscriber base

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