Uttar Pradesh (U.P.) West Wireless Telecom Market 2012

Source: TRAI
U.P. (West) is one of fastest growing wireless telecom markets in India…
·         Mobile subscriber base of U.P. (West) increased by 17.20% during FY2012 to reach 53.64 million
·         Active wireless subscriber base in U.P. (West) is 73.91% resulting in 39.64 million active mobile users
·         Active subscriber base in U.P. (West) increased by 23.74% during FY2012 compared with national average of 19.00%, 4th fastest in India
·         By March 2012, U.P. (West) is 9th largest wireless telecom market in India accounting for 5.80% of total active subscriber base
·         By March 2012, U.P. (West) registered  2,323,789  Mobile Number Portability (MNP) requests, resulting into churn rate of 4.33%

Idea takes pole position with 24.6% market share ….
·         In U.P. (West) wireless telecom market, Idea leads with 19.2% share in terms of total subscriber base followed by Reliance (18.4%), Vodafone (17.8%), Airtel (12.4%) and BSNL (8.9%)
·         Idea extends its lead over competition as 94.6% of it user base is active compared with 62.5% for Reliance. Vodafone with 94.7% of active subscribers overtakes Reliance
·         As a result, Idea grabs pole position with 24.6% share of active mobile users followed by Vodafone with 22.8% and Reliance with 15.6%
·         National leader Airtel is struggling with 13.5% share of active users and placed at poor 4th in fast growing U.P. (West) market. While there is very little to be said for BSNL
·         Top 5 players accounts for 83.0% of U.P. West’s active mobile subscriber base

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