India’s PC market increased by 17% during the second quarter of 2012

Source: Gartner
PC market posted robust growth mainly driven by higher sales entry level products in the consumer segment as well as mobile PCs   
·        India’s PC market sales touched 2.9 million units in second quarter of 2012, year on year growth of 17%

·        Consumer PC sales registered 24% growth driven by low cost entry level products. Notably, in India media tablets are yet to cannibalize PCs as it happened in the western markets

·        Mobile PCs registered 54% growth year on year driving the overall PC market growth during the second quarter of 2012

·        Lenovo strengthened its leadership position driven by factors such as aggressive pricing, stronger sales channel and gaining significant share of Tamil Nadu government order. As a result, Lenovo’s PC shipments posted 86% rise   
·        Driven by higher demand during the festive season due to increased consumer spending coupled with education buying as well as significant demand created by Tamil Nadu Government order for PCs; third quarter is likely to witness robust growth in the PC market




News – Auto: M&M to launch Electric Verito sedan in next two years

Auto major M&M plans to leverage from its acquisition of Reva Electric Company to expand its product portfolio   
·        Indian automobile company Mahindra & Mahindra (M&M) is planning to introduce electric version of its Verito sedan in next two years

·        After breakup of Renault-M&M joint venture, Logan was rebadged as Verito by Mahindra

·        Moreover, M&M expanded its footprints into electric car market with acquisition of Reva Electric

·        To benefit from expertise of Reva and combining it with core competency of M&M; electric version of Verito would be launched in coming two years by the company. The specification of new electric Verito is one of the best kept secret by the company

·        With entry into electric car market, M&M would not only compete with global auto giants but likely to take the competition with domestic rival Tata Motors to the next stage

News – Telecom: MTNL customers can order new connections through SMS and to get home delivery

MTNL desperately trying to regain lost ground through customer friendly initiatives …

·        The state-run telecom operator Mahanager Telephone Nigam Limited (MTNL) is desperately trying to regain its lost ground in telecom market by announcing customer friendly initiatives

·        New customers can order for MTNL mobile, landline or broadband connection by sending an SMS to 9868552121 from any mobile while existing MTNL Dolphin customer can send it to 52121 toll free number

·        MTNL promises faster response and door step service to the new customer by making home deliveries of connections

·        MTNL currently operates in Delhi and Mumbai circle where it has lost considerable ground to its competitors. Currently, MTNL ranks 6th in Mumbai with 3.9% market share while in Delhi it is 7th largest mobile operator with meager 3.8% share

·        However, the company still holds significant market share in landline as well as broadband segments

Things which could transform Indian Railways as customer centric organization

Indian Railways is not only one of largest network in the world but it is a backbone of passenger travel system in India …
In order to become truly world class organization with enhanced focus on customer service and satisfaction, Indian Railways can improve on few points in the near future. This would help its customer to get better travel experience as well as increased revenue of Indian Railways

1.      Online Ticketing :
Indian Railways offers online ticket booking facility through “IRCTC”. It can certainly look at following points to improve online ticket booking system 
(A)  Charges

·        Removing “additional charges” on online ticket booking through IRCTC as well as on credit card payment. This would lower cost of ticketing for online customer and eliminate discrimination among various customers.
·        On the contrary, Indian Railways should offer some kind discount as incentive to book through online portal as against ticket counter. As online mode of ticket booking not only saves time of customer but also helps Indian Railways to improve utilization of its manpower. Also, it helps to save paper as well as reduce the burden of cash management for Indian Railways

(B)   Ticketing Layout

·        The biggest problem faced by online ticket buyer is non-availability of any kind of information about exact seat number possible till actual booking process is completed
·        While at the physical ticket counter, customer can ask booking clerk about seat numbers and book the ticket according to preference
·        If Indian Railways can provide “Bogie Layout” something similar to what happens in airline ticket booking, then online customers can select exact seats as per their preferences
·        Else, Indian Railways should offer more conditions to the customer while booking the ticket online. It really does not make any sense when customer gets seats just adjacent to toilets when entire train is empty at the time of booking
·        It would really help if customer can select B4 49 Lower Berth than system throwing some random seat number as a lucky draw

(C)   Point to Point Reservation option

·         Indian Railways is vast and extensive network and people used to travel through many places which are not directly connected by using multiple connecting trains
·         Why can’t customer book just one ticket with multiple train journeys with reserved seat numbers
Example:
If person wants to travel from Ratnagiri (Maharashtra) to Guwahati (Assam), then Indian Railways does not have any direct train. However, passenger can get a connecting train from Mumbai to reach Guwahati
If it is possible to book entire journey as a “single ticket” with details of multiple trains then it would save cost for the customer and also provide greater comfort
Indian Railways can start this facility for “confirmed tickets” only on a trial basis



2.      Chair Car / Second seating bogie in each train
Indian Railways runs many trains with seating only bogies mainly focusing on shorter travel routes. However, if it can offer chair car or second seating facility for all the long distance trains as well then more number of passengers can travel in the same train improving occupancy
For example, if train runs between Delhi to Mumbai via Bhopal then majority of passengers travelling between Delhi and Bhopal can opt for Chair Car or Second Seating which would save their travel cost as ticket rates are cheaper compared to Sleeper Class
3.      Customer Loyalty and Rewards
Customer satisfaction has gained huge importance in today’s competitive environment. Indian Railways can add value for its customer by offering various loyalty and rewards schemes
·        Indian Railway Loyalty Card: This would help the passenger to earn loyalty points as against purchase of rail tickets which can be redeemed in future either for tickets of merchandise
·        Discount vouchers to AC customers: Everywhere in the world organizations are rewarding its high value customers in order to get repeat business. Indian Railways can provide discount vouchers of various merchants for its AC customers. Considering the vast reach of its network, many marketers would explore this option providing discount vouchers against advertising of their products / services by Indian Railways
·        Lucky Draw: Each train departure of Indian Railways carries at least 1,500 or more passengers. If it offers prizes through lucky draw according to PNR to travelers then it would create positive experience for them on each and every trip. Needless to say, Sponsors would be more than happy to explore this effective marketing channel
·        Free tickets to cargo customers: Cargo revenue has already become backbone for Indian Railways. If it offers free tickets to its cargo customer which are mainly corporate then it can regained some of its corporate travelers
·        Additional discount for female passengers: If Indian Railways can offer discount of 5%-10% to female passenger then it would certainly enhance its brand image as a woman friendly organization

Above mentioned points are just few of the possible improvements which management of Indian Railways can consider to enhance its existing service which is already deserves lot of admiration
We certainly wish lot of best wishes to our dear Indian Rail which is serving this country with lot of dedication

Indian Railways: Highlights of Elevated Rail Corridor in Mumbai


Mumbai suburban air-conditioned rail corridor on western line to be completed by 2019-2020 …
·        Indian Railways has planned ambitious 63.27km long elevated air-conditioned rail corridor costing $4 billion

·        Two track elevated rail corridor would connect South Mumbai to Northern point of Virar through 26 stations out of which 19 would be elevated, 5 underground and 2 at grade (ground level)

·        The trains would run at a optimum speed of 100 km per hour while service will be offered for 19 hours a day starting from 5am with a capacity to carry 90,000 passengers

·        Technical feasibility study of the project is already completed and project is expected to be awarded by March 2013. Elevated rail corridor project would be completed through public private partnership (PPP) mode on Design, Build, Finance, Operate and Transfer (DBFOT) and expected to commissioned by 2019-2020

News - India: Indian Railways announced setting up four bio-diesel plants to boost green energy production

Indian Railways would try to reduce its carbon footprint by setting up bio-diesel plants …

·        According to new railway policy, diesel used for locomotives must be blend with at least 10% of bio-diesel

·        As a result, Indian Railways has announced setting up 4 bio-diesel plants so as to boost green energy production as well as reduce its carbon footprints

·        First two bio-diesel plants would be of 30-tonne capacity each costing $5.44 million to be installed at Tondiarpet, Tamil Nadu and Raipur, Chhattisgarh. Both these plants are expected to be commission by 2013. Location and capacity of other two bio-diesel plants is yet to be finalized

·        Currently, Indian Railways has agreement with Indian Oil Corporation (IOC) since 2003 to plant, extract and blend the fuel into high-speed diesel. As a part of this agreement, Indian railways had given 500 hectares of land speared across Rajkot, Bhavnagar and Jaipur to IOC for plantation which is expected to provide approximately 800 tonnes of bio-diesel



Aircel: India Wireless Telecom - First Quarter 2012-2013

Source: TRAI
Aircel with 5.4% market share is the 7th largest mobile telecom player in India …
·        Aircel is the seventh largest wireless telecom player in India with 5.4% market share in terms of active mobile subscribers

·        Total subscriber base of Aircel stood at 64.88 million while 57.76% of its subscriber base is active at the end of June 2012. Active subscriber base proportion is significantly lower for Aircel compared with leading players such as Airtel, Vodafone and Idea

·        During the first quarter of 2012-2013, active subscriber base of Aircel grew by 3.02% to 37.59 million. This is considerably higher compared with growth rate of 1.88% for overall wireless telecom market in India

·        Tamil Nadu with 11.73 million active mobile subscribers remains the largest market for Aircel followed by Assam (3.00 million), Bihar (2.34 million), U.P. <West> (2.07 million) and Rajasthan (1.85 million)

·        During March-June 2012, U.P. (West) posted highest growth for Aircel in terms of active mobile subscriber addition at 56.31% followed by Haryana (27.70%), Rajasthan (20.18%), Delhi (9.98%) and West Bengal (8.99%)

·        Out of 22 circles where Aircel is operating 8 telecom circles witnessed negative growth for active mobile subscriber addition

·        Aircel does not hold either of top position in any of the telecom circles in India while highest it is second largest player in 4 telecom circles. Although Aircel has pan India presence, it is heavily dependent on some of its top markets indicating concentrated nature of its business



TATA DoCoMo: India Wireless Telecom - First Quarter 2012-2013

Source: TRAI
TATA DoCoMo (Tata) with 6.8% market share is the 6th largest mobile telecom player in India …
·        Tata is the sixth largest wireless telecom player in India with 6.8% market share in terms of active mobile subscribers

·        Total subscriber base of Tata stood at 80.22 million while 59.24% of its subscriber base is active at the end of June 2012. Active subscriber base proportion is significantly lower for Tata compared with leading players such as Airtel, Vodafone and Idea

·        During the first quarter of 2012-2013, active subscriber base of Tata grew by 0.30% to 47.52million. This is considerably lower compared with growth rate of 1.88% for overall wireless telecom market in India

·        Maharashtra with 5.46 million active mobile subscribers remains the largest market for Tata followed by Andhra Pradesh (5.08 million), Karnataka (4.53 million), Madhya Pradesh (3.23 million) and Tamil Nadu (2.69 million)

·        During March-June 2012, Himachal Pradesh posted highest growth for Tata in terms of active mobile subscriber addition at 4.91% followed by Andhra Pradesh (4.32%), U.P.<East> (3.83%), Tamil Nadu (3.66%) and West Bengal (2.64%)

·        Out of 22 circles where Tata is operating 9 telecom circles witnessed negative growth for active mobile subscriber addition which is a cause of worry

·        Tata does not hold either of top two positions in any of the telecom circles in India while highest it ranks as 4th largest player in just one circle - Kolkata

Reliance Mobile: India Wireless Telecom - First Quarter 2012-2013

Source: TRAI
Reliance with 14.8% market share is the 4th largest mobile telecom player in India …
·        Reliance Mobile is the fourth largest wireless telecom player in India with 14.8% market share in terms of active mobile subscribers

·        Total subscriber base of Reliance stood at 154.60 million while 66.63% of its subscriber base is active at the end of June 2012.Active subscriber base proportion is significantly lower of Reliance compared with Airtel, Vodafone and Idea

·        During the first quarter of 2012-2013, active subscriber base of Reliance grew by 2.18% to 103.00 million. This is higher compared with growth rate of 1.88% for overall wireless telecom market in India

·        Madhya Pradesh with 9.46 million active mobile subscribers remains the largest market for Reliance followed by U.P. <East>(8.63 million), Bihar (7.60 million), Maharashtra (7.40 million) and Delhi (6.80 million)

·        During March-June 2012, Himachal Pradesh posted highest growth for Reliance in terms of active mobile subscriber addition at 13.97% followed by North East (10.26%), Bihar (7.13%), West Bengal (5.14%) and Tamil Nadu (5.05%)

·        Out of 22 circles where Reliance is operating 5 telecom circles witnessed negative growth for active mobile subscriber addition

·        Reliance remains at number one position in only 2 out of 22 circles it operates while in another 4 circles it has second position

Idea Cellular: India Wireless Telecom - First Quarter 2012-2013



Source: TRAI
Idea with 15.6% market share is the 3rd largest mobile telecom player in India …
·        Idea Cellular is the third largest wireless telecom player in India with 15.6% market share in terms of active mobile subscribers

·        Total subscriber base of Idea stood at 117.16 million while 92.51% of its subscriber base is active at the end of June 2012

·        During the first quarter of 2012-2013, active subscriber base of Idea grew by 2.90% to 108.39 million. This is considerably higher compared with growth rate of 1.88% for overall wireless telecom market in India

·        Maharashtra with 14.95 million active mobile subscribers remains the largest market for Idea followed by Madhya Pradesh (14.59 million), Andhra Pradesh (9.77 million), U.P. (West) (9.70 million) and Gujarat (7.66 million)

·        During March-June 2012, Himachal Pradesh posted highest growth for Idea in terms of active mobile subscriber addition at 7.17% followed by Tamil Nadu (6.50%), West Bengal (5.47%), U.P.(East) (5.46%) and North East (5.16%)

·        Out of 22 circles where Idea is operating 3 telecom circles witnessed negative growth for active mobile subscriber addition

·        Idea remains at number one position in 4 out of 22 circles it operates while in another 4 circles it has second position

Vodafone: India Wireless Telecom - First Quarter 2012-2013



Source: TRAI
Vodafone with 19.7% market share is the second largest mobile telecom player in India …
·        Vodafone is the second largest wireless telecom player in India with 19.7% market share in terms of active mobile subscribers

·        Total subscriber base of Vodafone stood at 153.71 million while 89.30% of its subscriber base is active at the end of June 2012

·        During the first quarter of 2012-2013, active subscriber base of Vodafone grew by 2.82% to 137.26 million. This is considerably higher compared with growth rate of 1.88% for overall wireless telecom market in India

·        U.P. (East) with 14.42 million active mobile subscribers remains the largest market for Vodafone followed by Gujarat (14.28 million), Maharashtra (12.16 million), Tamil Nadu (11.34 million) and West Bengal (11.03 million)

·        During March-June 2012, Himachal Pradesh posted highest growth for Vodafone in terms of active mobile subscriber addition at 14.68% followed by North East (7.88%), Assam (6.41%), Odisha (5.99%) and Bihar (5.42%)

·        Out of 22 circles where Vodafone is operating 2 telecom circles witnessed negative growth for active mobile subscriber addition

·        Vodafone remains at number one position in just 4 out of 22 circles it operates while in 8 circles it has second position

Bharti Airtel: India Wireless Telecom - First Quarter 2012-13

Source: TRAI

Bharti Airtel continues to lead Indian wireless telecom market with 24.4% share …
·        Bharti Airtel is the largest wireless telecom player in India with 24.4% market share in terms of active mobile subscribers

·        Total subscriber base of Airtel stood at 187.30 million while 90.78% of its subscriber base is active at the end of June 2012

·        During the first quarter of 2012-13, active subscriber base of Airtel grew by 2.25% to 170.03 million. This is higher compared with growth rate of 1.88% for overall wireless telecom market in India

·        Bihar with 17.65 million active mobile subscribers remains the largest market for Airtel followed by Andhra Pradesh (17.49 million), Karnataka (14.92 million), U.P. (East) (14.60 million) and Rajasthan (13.34 million)

·        In terms of growth rates during March-June 2012, Maharashtra posted highest growth for Airtel in terms of active mobile subscriber addition at 8.62% followed by Kerala (7.22%), J&K (5.50%), North East (5.49%) and Bihar (5.30%)

·        Out of 22 circles where Airtel is operating 6 telecom circles witnessed negative growth for active mobile subscriber addition

·        Airtel remains at number one position in 12 out of 22 circles it operates while in two circles it has second position

News - Telecom: Mandatory use of hybrid fuel for telecom towers by 2015 in India to promote green energy usage

By 2015, 50% of rural and 20% urban telecom towers must be powered by hybrid fuel   
·         As a part of its initiative to promote increasing usage of green energy, Government of India issued directives to telecom service providers to use hybrid power (renewable energy technologies + grid power)
·         It is mandatory for telecom companies to ensure that at least 50% of rural and 20% of urban mobile towers are powered by hybrid fuel by 2015
·         By 2020, the usage of hybrid fuel will further increase as 75% of rural and 33% urban telecom towers would be powered by hybrid energy
·         Also, telecom operators must also ensure that by 2020 power consumption of each base terminal station (BTS) must not exceed 500W
·         Currently, total number of mobile towers are 7,28,663 with majority powered by grid power or diesel generator sets resulting into significant carbon emission
·         As a result, Government has instructed by telecom operators to reduce carbon emission of mobile network at 5% by 2012-13, 8% by 2014-15, 12% by 2016-17 and 17% by 2018-19 compared to current  levels