Kerala Wireless Telecom Market 2013

Source: TRAI
Kerala is the 13th largest wireless telecom market…
·         Mobile subscriber base of Kerala shrunk by 9.77% during FY2013 to reach 34.69 million
·         Active wireless subscriber base in Kerala is  84.35% resulting in 25.89 million active mobile users
·         Active subscriber base in Kerala increased by 4.73% during FY2013 compared with national average of 5.86%
·         By March 2013, Kerala is 13th largest wireless telecom market in India accounting for 3.58% of total active subscriber base

 “Idea” is the king of God’s Own Country ….
·         Idea leads the market with 25.8% of total mobile subscriber share in Kerala followed by BSNL (25.2%) and Vodafone (20.2%)
·         Idea extends market share in terms of active subscriber base as 99.8% of its mobile subscribers are active compared with 91.2% for Vodafone and 64.8% for BSNL
·         In terms of active subscriber base, Idea has 30.5% market share followed by Vodafone (21.8%) and BSNL (19.3%)
·         Notably, Bharti Airtel which leads the overall national market is at poor 4th position in Kerala with just 13.3% share of active mobile users
·         Top 5 players accounts for 93.6% of Kerala’s active mobile subscriber base

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