Broadband internet (>= 512 Kbps
download) market in India is steadily growing mainly driven by robust demand
mobile subscribers. Total broadband subscriber base in India increased to
120.88 million at the end of September 2015 from 117.34 million at the end of August
2015, growth of 3.02%.
Majority of broadband connections are
mobile device users (either mobile phones or dongles). In India mobile
broadband connections were 104.28 million at the end of September 2015, 3.37% growth
over previous month. While wired subscriber base increased by just 0.78% to
touch 16.13 million.
Bharti Airtel is a market leader with
28.19 million broadband customers (23.32% share) followed by Vodafone (23.78
million), Idea Cellular ( 19.60 million), BSNL (18.94 million) and Reliance
Communications (11.04 million). Top 5 accounts for 84.01% share of broadband
internet market in India.
Interestingly, BSNL holds dominant
position in wired broadband segment with 61.6% market share followed by Airtel
with 9.8% and MTNL 7.0%. BSNL benefits mainly from its existing customer base
and supremacy in fixed line telephone market where it holds 60.28% share.
While in Wireless Broadband segment
Bharti Airtel holds an edge with 25.4% share followed by Vodafone (22.7%) and Idea
(18.7%). More or less replica of their market share figures in mobile telecom
market in terms of subscriber base.
You may also like to read India Wireless Telecom Market: September 2015
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